99% Invisible Folgen

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world. Podcast Episode Buy The 99% Invisible City Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

Winifred Gallagher, author of How the Post Office Created America argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people under one flag, and in doing so, she believes the post office actually created the United States of America. This is a rebroadcast from October 2017 The Revolutionary Post Buy The 99% Invisible City, our first book! Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

Before the twentieth century, most Americans rarely came into contact with police officers. But with more and more drivers behind the wheel, police departments rapidly expanded their forces and increased officers’ authority to stop citizens who violated traffic laws. The Fourth Amendment—the constitutional protection against unreasonable searches and seizures—did not effectively shield individuals from government intrusion while driving. Instead, jurists interpreted the amendment narrowly. In a society dependent on cars, everyone (the law-breaking and law-abiding alike) would be subject to discretionary policing. Sarah Seo's remarkable book Policing the Open Road shows how procedures designed to safeguard us on the road actually undermined the nation’s commitment to equal protection before the law. Policing the Open Road Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.