Would you be able to tell the difference between a bargain bin red and a top drop? Or how about what separates a duck paté … from one made of dog food?
Perception is everything when it comes to marketing, and decades of neuroscience and psychology research have given businesses ever greater insights into how we can make decisions and how they can subtly shape our expectations so that yes – even dog food paté can become appealing.
But the ramifications of this power may be pushing companies into unethical territory.
Gesundheit, Wellness & Beauty
All In The Mind Folgen
All In The Mind is ABC RN's weekly podcast looking into the mental universe, the mind, brain and behaviour — everything from addiction to artificial intelligence.
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Folge vom 22.08.2021Neuromarketing — how brands target your brain
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Folge vom 15.08.2021The 'benevolent' brand of sexismYou’re no doubt familiar with 'hostile sexism' – blatantly negative or restrictive attitudes towards women. But there's another type of sexism it co-exists with - ‘benevolent sexism’ - which is sometimes harder to detect. Benevolent sexism can be well-meaning and positive – describing women as natural nurturers or brilliant carers. It's linked to notions of chivalry and romance - research suggests some women even find benevolent sexism attractive. But these attitudes can still cause major harm to women in the workplace and the home.
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Folge vom 08.08.2021The 'hidden histories' of autistic adultsOver the past two decades, our cultural understanding of autism and what it means to be autistic has grown - though we have a long way to go. But there are entire generations of people who grew up when the popular conception of autism was a far cry from how it’s now understood. It meant a whole host of people who grew up feeling like they didn’t fit in, but never quite knowing why. They were autistic, but undiagnosed. And when a diagnosis did come as an adult – it was often revelatory and life-changing. On All in the Mind this week, 'hidden histories’ of late-diagnosed autistic adults.
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Folge vom 01.08.2021Hacking humans: social engineering and the power of influenceChris Hadnagy’s job involves breaking into banks. But he’s not after money, gold or jewels. He’s searching for weaknesses – in systems, in security, and in people. And he doesn’t use weapons or threats of violence to get past guards and into vaults. He uses a smile - and a few tricks from his toolbox of psychology and social engineering techniques. Chris is the founder and CEO of Social Engineer LLC and lectures about social engineering around the globe. On All in the Mind this week, the psychology of influence and what makes some people more vulnerable to being ‘hacked’ than others.