Orchid Bertelsen and David Herrmann are two senior advertising professionals who’ve watched Apple’s anti-tracking changes upend the digital ad industry from the ground. They join Big Technology Podcast to discuss how what Apple’s “ask not to track” notification actually works, how it’s changed the way advertisers do business, how small businesses have felt the impact, and which platforms it's empowered at Facebook’s expense. Stay tuned for the second half where we discuss how Apple, TikTok, and Amazon’s businesses have changed thanks to this massive, underrated power move.
This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.

Wissenschaft & Technik
Big Technology Podcast Folgen
The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.
Folgen von Big Technology Podcast
425 Folgen
-
Folge vom 16.03.2022How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann
-
Folge vom 09.03.2022Russia and The Information War — With Miriam ElderMiriam Elder is the executive editor at Vanity Fair Hive and former Moscow correspondent at The Guardian. She joins Big Technology Podcast to discuss Russia's information war, which the Kremlin is running alongside its physical war in Ukraine. Russia's supposedly formidable social media power seems to be falling flat, and Miriam explains why — and what's to come. Stick around for the second half where we discuss the impact of sanctions and why Bitcoin is failing to capitalize on this moment.
-
Folge vom 02.03.2022What's Next For Our Crazy Economy — With Square Co-Founder Jim McKelveyJim McKelvey is the co-founder of Square, chair of the St. Louis Fed, and founder of Invisibly. He joins Big Technology Podcast to discuss whether the Fed should still hike interest rates given the markets' slowdown and the conflict in Ukraine. Stay tuned for a discussion of how Jim tolerates risk, why he's not building his new startup on the blockchain (aka: Web3), and a preview of our SXSW featured session: The Future of The Data Economy: Putting People First, taking place March 11 in Austin.
-
Folge vom 23.02.2022Doing Business With Zuckerberg and Bezos — With Donald GrahamDon Graham is the former owner of the Washington Post. He's spent countless hours working with Mark Zuckerberg and Jeff Bezos, and he joins Big Technology Podcast to share inside stories about how they operate. Graham met Zuckerberg when the Facebook founder was 20. He then proposed an investment — which Zuckerberg turned down — and eventually joined Facebook's board. Graham also sold the Washington Post to Jeff Bezos in 2013. Join us for a rare view into how these founders do business, and stick around for the end where we discuss the true definition of success.