The EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)
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Folge vom 25.05.2018Europe's Data D-Day
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Folge vom 24.05.2018The Death of Traditional AdvertisingHow do brands survive in an era of big data, social media, and increasing consumer cynicism?Ed Butler looks at the case of Royal Enfield motorbikes, whose sales in India were boosted even though it made a point of not paying for star sponsorship - unlike its rivals. But if glossy magazine splashes and billboards featuring big name cricket stars don't cut it anymore, what is the way forward? Ed speaks to two practitioners of the dark arts of advertising - Steve King of social media analytics company Black Swan, and Jason Peterson, the chief creative officer at ad giant Havas.(Picture: Torn and fading billboard car advert; Credit: Spencer Platt/Getty Images)
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Folge vom 22.05.2018Pointless JobsBeing paid to do nothing at work might sound like every employee's dream, but it can also bring shame and depression. We speak to a French man who successfully sued his employer because they gave him too little to do.Plus, how many of us can say we are truly engaged with our work? We speak to anthropologist David Graeber, who found most of us think our jobs are meaningless or that they actually do harm.But in India, people are crying out for work - Rahul Tandon reports on a job advertisement that attracted 23 million applicants.(Picture: A woman wasting time at the office. Credit: Getty Images)
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Folge vom 21.05.2018Agony in IndiaA chronic lack of opioid drugs leaves millions of people throughout the developing world to live and die in unrelenting, excruciating pain. It is a particularly bitter irony in India, which historically had the world's biggest legal opium poppy industry.The Lancet journal has dubbed the lack of access even to cheap pain killers such as morphine a "medical, public health, and moral failing". Justin Rowlatt reports from Kerala, where Dr M R Rajagopal is pioneering a revolution in palliative care, including the successful lobbying of the Indian government to liberalise its draconian laws on opioids in 2014.But where will the drugs come from? Megan O'Brien of the American Cancer Society explains a cheap solution they are advocating in Sub-Saharan Africa. And Kunal Saxena, managing director of pharma company Rusan, tells of his hopes for the privatisation and expansion of India's opium business.Producer: Laurence Knight(Picture: Benedict Alexander, a patient at the Pallium India clinic, with his wife Bindu; Credit: BBC)