What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are. If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.

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Why do I feel stuck? How can I become more creative? What can I do to improve my relationships? If you’ve ever asked yourself these questions, you’re not alone. On Hidden Brain, we help you understand your own mind — and the minds of the people around you. (We're routinely rated the #1 science podcast in the United States.) Hosted by veteran science journalist Shankar Vedantam.
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Folge vom 30.05.2022Money 2.0: Let's Go Shopping!
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Folge vom 23.05.2022Money 2.0: The Rich and the Rest of UsWhere do you stand on the income ladder? Do you think of yourself as rich, as poor, or as somewhere in between? Our perceptions of wealth — our own, and other people's — can affect us more profoundly than we realize. This week in our Money 2.0 series, we revisit two of our favorite conversations about wealth and inequality. Sociologist Brook Harrington takes us inside the lives of the über wealthy and the people who manage their fortunes. Then, psychologist Keith Payne shares surprising research about income inequality and how it shapes our minds. If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.
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Folge vom 16.05.2022Money 2.0: Emotional CurrencyWhat’s the point of money? The answer might seem obvious: we need it to get paid for our work and to buy the things we need. But there’s also a deeper way to look at the role of money in our lives. This week in our Money 2.0 series, we revisit a favorite 2020 episode for an anthropologist’s take on the origin story of money. What if the cash and coins we carry are not just tools for transactions, but manifestations of human relationships?If you like this show, be sure to listen to last week's episode on how we can be better both at spending and at saving money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.
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Folge vom 09.05.2022Money 2.0: Why We Bust Our BudgetsHave you had a recent surprise expense? You're not alone. More than half of American households report facing an unplanned financial shock in the last year. This week, in the second part of our new "Money 2.0" series, psychologist Abigail Sussman points out our blindspots around money, and how we can be smarter about spending and saving.If you like this show, be sure to listen to last week's episode on how our unconscious attitudes towards money influence how we manage our finances. Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.