Ned Howey, CEO of Tectonica, discusses the international firm's approach to digital organizing for progressive campaigns. We focus on how Tectonica's digital solutions integrate with NationBuilder, some key principles of website design, and how to engage supporters with an authentic strategy and tone.

Politik
Social Media and Politics Folgen
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Folgen von Social Media and Politics
185 Folgen
-
Folge vom 05.07.2020Digital Organizing for Progressive Campaigns and Advocacy, with Ned Howey
-
Folge vom 22.06.2020Black Lives Matter Social Media Narratives outside the US, with James MacGregorJames MacGregor, Managing Director at Bakamo Public, discusses the main narratives in social media conversations around Black Lives Matter in the UK, Turkey, and Hungary. We break down how key themes from the US protests are translated into these different national contexts, as well as how the online debate has evolved since the protests started.
-
Folge vom 31.05.2020Persuasion Effects of Psychometric Targeting and Chatbots, with Dr. Brahim ZaroualiDr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica by appealing to users' psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration.
-
Folge vom 10.05.2020Political Voiceovers for Democratic Campaigns, with Maria Pendolino and Ian FishmanMaria and Ian are co-founders of Blue Wave Voiceover, a collective of professional voiceover actors lending their voices to Democratic campaigns. We discuss the role of voices in political ads, the back-end of reading political copy, and some of the differences between commercial and political voiceovers. We also demo the script reading process with real political ads, and change their tone to showcase what voiceover actors can do! Here's the final version of the ads we discuss in the episode: Mike Bloomberg | Ellen Lipton