Zach Fang, Head of Sales and Business Development at Vocal Media, shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influencers on Twitch, Discord, and YouTube shorts, and how influencers may turn from awareness raising to organizing. Here's a link to the study mentioned in the episode.

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Social Media and Politics Folgen
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Folgen von Social Media and Politics
185 Folgen
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Folge vom 18.06.2023Connecting Social Media Influencers with Political Campaigns, with Zach Fang
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Folge vom 21.05.2023Digital Media Trends in American Political Campaigns, with Russell MindichRussell Mindich, political consultant and author of the 2022 Political Tech Landscape Report, shares his insights on the role of social media in political campaigning. We discuss social media influencers and how campaigns are connecting to them on TikTok, the move towards politicla advertising on streaming services, and the potential uses of ChatGPT and other generative AI for politics. Here's a link to the Analyst Institute, mentioned in the episode.
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Folge vom 19.03.2023Social Media, Democracy, and National Security, with Jenny ReichJenny Reich, Fellow at the Georgetown Law Center on National Security, discusses the Center's recent report entitled Social Media: The Canary in the Coal Mine. We dive into the potential security risks posed by digital technology developments as well as the report's recommendations for addressing them at the levels of government, the tech industry, and civil society. The report brings together various stakeholders to shed insight on the core democratic values of the United States, the major threats posed by technological advancements, and first steps toward developing regulatory frameworks and civil society resilience to meet these threats in ways that safeguard democracy and American national security interests.
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Folge vom 05.02.2023Progressive Big Tech Regulation and Advocacy, with Adam KovacevichAdam Kovacevich, Founder and CEO of Chamber of Progress, shares his trade association's goals for progressive advocacy in the tech sector. We discuss the politicization of 'Big Tech' and recent opinion polls about Midterm voters' attitudes towards tech regulation. We also discuss how First Amendment rights apply to tech companies, misperceptions of the techlash, and partisan differences in moderating misinformation and free speech. Extra Links:President Biden's op-ed in WSJAdam's presentation on Chamber of Progress' Midterm PollEpisode #49 on CCIA and Tech Trade Associations