You've heard this story before: Two Stanford kids take on a big bad industry, one that harms people, and they disrupt it. Typically, these stories are portrayed as heroic in Silicon Valley. Yet the story of Juul is different. The company sells sleek e-cigarettes packed with nicotine to cigarette smokers looking for a less harmful solution. But flush with VC cash and determined to grow, the company ended up addicting millions of kids, leading to a serious backlash and decline. Lauren Etter, a Bloomberg reporter and author of The Devil's Playbook, which covers the Juul saga, joins Big Technology Podcast to discuss the company's rise and fall.
You can buy The Devil's Playbook here: https://amzn.to/2TsMoCK

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Big Technology Podcast Folgen
The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.
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425 Folgen
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Folge vom 02.06.2021The Rise and Fall of Juul, With The Devil's Playbook Author Lauren Etter
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Folge vom 26.05.2021New York Times Reporter Jack Nicas On Apple Vs. Epic Games and Apple In ChinaJack Nicas joins Big Technology Podcast fresh out of the Epic v. Apple trial, where the Fortnight maker is suing Apple over the 30% cut it takes out of every dollar we spend on apps downloaded from the App Store. Nicas takes us inside the courtroom, explains what’s at stake, and makes a prediction for where things net out. In the second half, Nicas breaks down his reporting on Apple’s questionable privacy practices in China, where the company stores user data in servers all but owned by the Chinese government. Jack's stories On Epic vs. Apple: https://www.nytimes.com/2021/05/24/technology/apple-epic-antitrust-trial.html On Apple in China: https://www.nytimes.com/2021/05/17/technology/apple-china-censorship-data.html
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Folge vom 19.05.2021Professor Scott Galloway On Whether Our Economy Is Rigged (And What To Do About It)Professor Scott Galloway swings by to discuss how our economy can at once feel rigged yet loaded with opportunity. Galloway describes a “tilted” system that makes life difficult for young people and wage workers while lifting up assets like stock and equity and helping older generations. We talk not only about the problems, but the solutions for the system and the individuals within it. As usual, Galloway is a tour de force who comes loaded with insights and keen observations. Check out our sponsor, Flatfile: https://flatfile.io Scott's New York Magazine Q&A: https://nymag.com/intelligencer/2021/04/unified-monetary-theory-beeple-biden.html
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Folge vom 12.05.2021Amazon Unbound Author Brad Stone On How Nerdy Bezos Turned Into Ripped BezosBrad Stone is the author of Amazon Unbound, a new book about the inner workings of Amazon, which releases this week. Stone joins Big Technology Podcast to discuss the book, Bezos's transformation, Amazon's culture, and what's in store for the company now that Bezos is leaving the CEO role. Check out our sponsor, Flatfile: https://flatfile.io