It's getting pretty wild in the beverage aisle these days — from the rainbow wall of seltzers, to the increasingly strange flavors of Pepsi, to the new "functional" sodas with added fiber or supplements that supposedly offer health benefits. Where are all these new drinks coming from? And why does it seem like the options are multiplying faster than ever?Today on the show, we go behind the scenes at one of the nation’s top-secret beverage laboratories. The food scientists in this lab have quietly helped companies design many of the new drinks on the shelves these days. We taste things we have never tasted before, including a sports hydration … broth? We learn what a strawberry has in common with a block of cheese. And we discover why the business of beverages will never be the same again. Read: - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life - Our weekly longform Planet Money newsletter- Our weekly Indicator round-up newsletterFollow:- Instagram- TikTok- YouTube- FacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode of Planet Money was hosted by Jeff Guo. It was produced by James Sneed and Sam Yellowhorse Kesler, and edited by Jess Jiang. Vito Emanuel is our fact-checker, and Kwesi Lee engineered the show. Alex Goldmark is the executive producer of Planet Money.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
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Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Support public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including bonus episodes and sponsor-free listening for Planet Money.
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Folge vom 02.10.2026Where all those weird new drinks are coming from
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Folge vom 30.09.2026Who’s gonna pay for your Social Security?Very soon, Social Security may not have enough money to make full payments to retirees. Very soon. Like by 2032, just six years from now. So what are we gonna do about it? Today on the show, we look at some of the most talked about possible solutions; and exactly whose wallets we’ll have to rifle through to find the money to pay for each. Then we’ll run the options by the Social Security Administration's former Chief Actuary. The guy Congress used to call to crunch numbers and give them the bottom line. Read: - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life - Our weekly longform Planet Money newsletter- Our weekly Indicator round-up newsletterFollow: - Instagram- TikTok- YouTube- FacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode of Planet Money was hosted by Erika Beras and Jeff Guo, it was produced by James Sneed, and edited by Marianne McCune. Sierra Juarez is our fact-checker, and Annlie Huang & Robert Rodriguez engineered the show. Alex Goldmark is the executive producer of Planet Money.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
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Folge vom 25.09.2026Middlegarchs are the new OligarchsWanna know who is really in the top 1%? And how they use their influence? It may not be who you think.Look beyond Silicon Valley. Look beyond Wall Street. Look beyond the “oligarchs”. There's a much larger class of wealthy Americans hiding in plain sight. And, often, they got rich in mundane ways. They own car dealerships. They sell hot dogs and frozen mini-quiches. They run waxing salons. They supply fabricated metal and urinal cakes. They are dentists.Collectively, these "Main Street millionaires" control much more wealth than the billionaire lightning rods who launch rockets into space, appear on manosphere podcasts, and have Hollywood movies made about them. Many of these millionaires have also grown rich enough to afford superyachts, 10,000-square-foot homes, and pet tigers. At the center of their story is a quiet revolution in the American economy: the rise of a particular kind of private business. On today’s show, how did the power of the “stealthy wealthy” millionaires come to rival that of the billionaire oligarchs? And, how are they shaping policies that lower their taxes and raise your prices?Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode was hosted by Greg Rosalsky and Sarah Gonzalez. It was produced by Emma Peaslee. It was edited by Marianne McCune with fact checking help from Sierra Juarez. It was engineered by Kwesi Lee. Alex Goldmark is Planet Money’s executive producer. Music: NPR Source Audio - "Collectible Kicks," "Blazed and Emboldened," and "Arturo’s RevengeSee pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
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Folge vom 23.09.2026Is our national debt finally too much? (update)(Note: A version of this episode originally ran in 2024.)$40,000,000,000,000. Four commas. Thirteen zeroes. It’s an eye-popping, almost infinite-sounding pile of money. And every time the debt passes a big round number, almost everyone asks the same question: How much debt is too much?It’s maybe the most important question in macroeconomics. It’s also surprisingly hard to answer. When two economists tried to answer it back in 2010, it ignited a research slugfest that lasted a decade. We did a show on this question in 2024, outlining everything we know and don’t know about when the national debt becomes a problem. But a lot has changed. Interest rates have risen and stayed high. Spending has steamrolled ahead. Doves have become hawks. So on today’s show, we update our 2024 episode to revisit the age-old question: Is our debt finally too much? Read Planet Money: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.Our original episode was produced by Willa Rubin and edited by Molly Messick. This update was reported and produced by Vito Emanuel. It was fact checked by Sierra Juarez. It was engineered by Kwesi Lee. And it was edited by Alex Goldmark, Planet Money’s executive producer. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy